We go beyond trends to choose better alternatives because you deserve products
that care for your skin, senses, and peace of mind.
The ZeroList™ is a curated list of over 7,200 questionable ingredients we pledge never to use. Rooted in mindfulness and integrity, this standard ensures that every formula we create is clean, safe, and aligned with our philosophy of holistic wellness. We go beyond trends to choose better alternatives, because you deserve products that care for your skin, senses, and peace of mind.
Formulated without questionable chemicals, every PAÑPURI product reflects a commitment to health, environmental care, and ethical integrity.
・We believe in clean, conscious beauty without compromise.
・Luxury should be pure, safe, and sustainable, protecting both people and the planet.
A Standard Beyond Safe
These ingredients may cause irritation or other harmful effects. Not allowed to be used in cosmetics due to potential health risks by FDAs of EU, USA, Canada, Japan, China, and Thailand, as well as toxic food additives and drugs restricted under the French regulations.
Questionable Ingredients
Substances that are not officially prohibited by the FDAs but are avoided by PAÑPURI
due to potential risks to human health and the environment.
・Gluten Free
・GMO Free
・SLES, SLS Free
・Phosphate Free
・Silicone Free
・PEGs Free
The ZeroList™ is a living standard continuously evolving to reflect the latest research, regulatory updates, and our unwavering commitment to wellness. It ensures that our formulations remain safe, mindful, and aligned with our values—now and in the future.
PAÑPURI crafts each product with mindful rituals, clean ingredients, and sustainable practices—offering more than just products, but a truly holistic wellness experience. Our proactive standard excludes over 7,200 questionable ingredients. While conventional beauty still permits the use of parabens, sulfates (SLS/SLES), phthalates, microplastics, artificial colors, and animal-derived ingredients, every item on the ZeroList™ is rigorously excluded from our formulations.
Every ingredient we choose, and avoid, reflects our care for your well-being and the world around you. Here’s how The ZeroList™ makes a difference.
No Sulfates
Gentle cleansing without skin irritation.
No Parabens
No synthetic preservatives linked to hormone disruption.
No Phthalates
No artificial plasticizers affecting endocrine balance
No Mineral Oils & Silicones
Allow skin to breathe naturally.
No Artificial Colors
Only naturally derived pigments and plant-based alternatives.
No Animal-Derived Ingredients
Committed to vegan-friendly formulations.
No Microplastics
Protecting oceans and biodiversity.
The ZeroList™ is more than clean beauty, it is our commitment to holistic wellness.
At PAÑPURI, we continue to push the boundaries of luxury clean beauty by innovating wellness-driven formulations that prioritize both safety and efficacy. We believe in advancing ingredient transparency to empower consumers to make informed choices, while also expanding our certifications and sustainability initiatives to shape a more responsible and conscious future for beauty.
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